Jay Friedenberg, Artists, Digital Artist and Graphic Designer, New York City, NY USA

 

Friedenberg Head ShotEWW: I am curious to know if someone were asked to make a comment about your digital work as a whole, what do you think they would say?

Jay: I think they would say they love the color. People seem to intuitively respond to colorful work and I prefer to utilize intense saturated hues in my images. It turns out there is a science to color with certain color combinations going better together than others. Artists who follow these principles are known as colorists. I experiment somewhat with these combinations myself and tend to be a fan of colorist artists like Louis Griffel.

EWW: What would be your comments about your digital work, as a whole?

Jay: I consider myself to be a “Digital Impressionist”. Those late 19th century pioneers (French and others) broke with the classical tradition. They no longer depicted exact details and experimented with different techniques like pointillism. Similarly, I explore different techniques on the computer, using software and filters to achieve images that sparkle or are blurred in certain orientations, for example.

EWW: What artist/digital artist, past or present, has been an inspiration to you and and your work?  Why?

Jay: My style has many influences but is best inspired by the impressionists. Examples of such artists include Birger Sandzen, Ernest Lawson, and Albert Lebourg. I also favor the work of the modern Japanese woodblock print artists like Kawase Hasui and Yoshida Hiroshi. The fauvists hold some appeal for me in terms of their intense colors, in particular Maurice De Vlaminck, Andre Derain and Louis Valtat.

 

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EWW: What part of the creative process excites you the most?

Jay: Right now I am working on a series that I call “Pixel Paintings”. These are digital photos I’ve taken that I then paint over using brushes in Photoshop. So far the results look great, inhabiting a land somewhere between a photo and a painting. These are great fun to make because the motions and motor process are similar to “real” painting. Only instead of a brush, I use a Wacom stylus and pad. Seeing a completed work is very satisfying.

EWW: Excluding subject matter, are there themes that consistently run from one work to the other such as colors, perspective, lighting, movement, style, etc.?

Jay: I try to introduce a variety of different effects in my work but consistent themes include the use of intense color, broken color, and texture.

EWW: What do you see, or have experienced, as the most effective way for you to market and promote you and your work?

Jay: I am lucky to belong to several galleries that help to promote my work. These include the 440 Gallery in Park Slope, Brooklyn and Studio 26 Gallery in the east village. However, I also use social media. I post a lot of images and videos to Facebook and make announcements online about exhibition openings. It’s fun to count the “likes” and to read people’s reactions in the comments section. In fact, it’s addictive.

 

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EWW
: Do you use social media platforms to market and promote your work? If you do, which social media platform seems to work the best for you?

Jay: As noted above I use Facebook primarily. That account is linked to my Twitter account so all posts go to both sites. I have different audiences on each end since I use Twitter primarily for posting poetry. I also update my art website frequently. That URL is BigAppleArts.com In addition, I have accounts on Pinterest, Artsicle and Saatchi Art.

EWW: Just to wrap up this interview, do you have any final thoughts about you and your work that you think would be important for others to know about?

Jay: Yes. Being an artist involves wearing two hats. The first is the beret. This is the “fun” hat that involves creating art. The second is the “work” hat that involves networking, exhibiting, marketing and selling one’s work. Most of us would love to wear just the beret but to be a successful artist involves doing both.

Website: BigAppleArts.com
Blog: (No blog currently, but see my Facebook site)

Some other sites if you want to include:

www.bigapplearts.com/
www.facebook.com/jay.friedenberg
www.pinterest.com/graphicsguy66/
www.artsicle.com/Jay-Friedenberg/
www.saatchiart.com/ImpressionistColor
www.440gallery.com/Artist-Jay-Friedenberg
www.studio26eastvillage.com/jay-friedenberg-portfolio
www.tivoliartistsgallery.com/#!members-jay-friedenberg/c6oz

 

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