Josephine: There is a definite divide between my photography and my digital art. Saying this, however, the two sometimes meet in the middle! With my photography, I think people will leave with a sense of my everyday observations of the world around its many inhabitants and me. For my digital work, I would hope that people walk away with questions: What if? Maybe? And perhaps, Why?
EWW: I am curious to know, if someone were asked to make a comment about your work as a whole, what do you think they would say?
Josephine: I think people would find it difficult to pin me down to any one style, and I like that! I’m forever experimenting with different genres. I think words like quirky, unpredictable, humorous and playful would find their way into people’s comments!
EWW: What would be your comments about your work, as a whole?
Josephine: That’s a difficult one! My photography is all about observation and seeing the more obscure things around me. In contrast, my digital work is very much fuelled by emotion and imagination, as I have more freedom of expression when I am creating something on a blank canvas.
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EWW: If I were to walk into an room which included works of yours as well as others, would I immediately know which ones were yours and why?
Josephine: Although my photography has a lot of distinguishing traits, I would say that my digital work is more recognizably mine, as there is a strong theme throughout, often using bold colour and an emotional subtext.
EWW: Excluding subject matter, are there any themes that consistently run from one work to the other such as colors, perspective, lighting, movement, style, etc. in your digital art work? Is it different for your photography?
Josephine: My digital works tend to feature a lot of red: it’s a highly emotive colour! I also use a lot of images of the sea in my work as it adds a sense of turbulence and an ever-changing spirit. I often lean toward darker, moodier pieces, using heavy contrast between the subject and background. This differs from my photography greatly, as these images, although still following a theme, are more a brief vignette than a conscious choice.
EWW: Is it a correct observation that a great deal of your photography is in black and white, while your digital art is mostly in color? If that is a correct observation, why?
Josephine: Yes, very much so. Although some of my photographic work is in colour, the majority is black and white, as I feel the heavy contrasts in tone depict a mood and moment far more than those in colour. My digital work is an extension of my imagination and therefore, suits strong colours, which I use to evoke a reaction from the viewer.
EWW: What do you see as the major challenges today for photographers in terms of marketing and promotion?
Josephine: I think it’s far more difficult to be seen, particularly for emerging artists, with so many other talented and established creatives posting their work to the myriad portfolio sites on the web.
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EWW: How are you dealing with these challenges?
Josephine: I think the only way to get yourself noticed is to keep posting new work to as many sites as you can. Keep a positive attitude and don’t be too dismayed when a particular piece of work doesn’t have the impact you expected. You really can’t please all of the people all of the time!
EWW: Do you use social media platforms to market and promote your work? If you do, which social media platform seems to work the best for you?
Josephine: I post my links to my work on most of the popular social media platforms. I find that some work better than others. In my experience, Twitter seems to get me the most attention, possibly because it’s more immediate and reactive, compared to Facebook, for instance, which people tend to spend more time with, and then there’s the eternal problem of Facebook’s algorithms deciding what people should and shouldn’t see.
EWW: Josephine, just to wrap up the interview, do you have any final thoughts about you and your work that you think would be important for others to know about?
Josephine: I think, just like any creative sort, I want the people who have seen my work to leave with a sense of the emotion that I invested in each image, whether it is the playfulness of a girl riding a giraffe through a wheat field or, in stark contrast, the pained anguish of my Solace series.