EWW: Zdenek, I am curious to know . . . .if someone were asked to make a comment about your work as a whole, what do you think they would say?
Zdenek: I hope they would see not only the images themselves but also the deeper meaning behind them. In my work, it’s the details that matter the most.
EWW: What would be your comments about your work, as a whole?
Zdenek: Well, it would actually be the same as in the previous answer. What I find important is to give viewers something to discover and to always leave space for their imagination to explore. In my opinion, only the things that are left unanswered and the missing pieces that viewers have to fill in themselves are what separate the good stuff and boring images.
EWW: What is unique about your photography? Would I be able to immediately pick out your work in an exhibition?
Zdenek: I think you would be able to instantly recognize my work. I’ve tried to define my own signature style through the use of specific and unique lighting techniques. Most of my fine-art photography is inspired by the paintings of the old masters. My style is predominantly based on unique composition and strong light contrast.
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EWW: Excluding subject matter, are there any themes that consistently run from one work to the other such as perspective or composition, lighting, movement, style, etc.?
Zdenek: As I already said, what runs from one photograph to the next is the lighting techniques I’m trying to utilize. Light is an amazing tool, a way to grab the viewer’s attention and focus it exactly where you want it.
EWW: Some of your work is in Black & White. What determines when you use color or black & white in a finished image?
Zdenek: Black-and-white photography has a very strong impact, but one has to be very careful, since some images work well in black and white whereas with others it is better to use color. I have never started a project knowing up front whether it would result in a black-and-white photograph. It usually becomes clear while I’m post-processing the image.
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EWW: Your portfolio consist of several categories.? Which category do you enjoy working on the most? If there is one category, Why?
Zdenek: What I enjoy the most is fine art, with still life being perhaps my favorite. I can play with the composition and the lighting for as long as I want, until it’s ‘just right’. It is a luxury I can’t afford when shooting travel or portrait photographs due to time constrains.
EWW: What have you found to be the most successful marketing strategy for you and your work?
Zdenek: I would say that the most successful strategy is to constantly update your portfolio and participate in social networks.
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EWW: Do you use social media platforms to market and promote your work? If you do, which social media platform seems to work the best for you?
Zdenek: I’m quite active on Twitter, and I have met lots of interesting people through the platform. In the past, I used Google+ a lot, but sadly, the number of active users has been recently on the decline, so I’ve been focusing on other networks.
EWW: Zdenek, just to wrap up the interview, do you have any final thoughts about you and your work, that you think would be important for others to know about?
Zdenek: For me, photography is a journey. It’s very exiting because I still keep learning and discovering new things along the way. It’s about the process and how you get to the point when you are finally happy with an image and are ready to share it with other people. After all, the biggest reward for any artist is when someone else enjoys what that artist has presented to the world.