Selling Your Photography and Digital Art in The Healthcare Art Market
Written By Renée Phillips
Have you ever considered selling your photography or digital art to healthcare facilities? If you want to expand your art sales this market could offer you a treasure trove of possibilities.
The art in the healthcare field has been growing steadily in the last few decades. The many different venues include general hospitals, senior residences, acute care hospitals, surgery centers, medical office buildings, physicians’ offices, rehabilitation centers, military hospitals, and many similar locales that are integrating art into their overall design.
There are also many common areas in any one locale that you will find artwork displayed. They include entrances, registration areas, corridors, waiting rooms, patient rooms, chemotherapy treatment rooms, MRI scanning rooms, visitors’ lounges, and cafeterias.
Barbara Markoff, a leading art consultant in the healthcare industry and owner of Artrageous! http://www.theartconsultant.biz/ in San Diego, CA states, “The healthcare sector remains a steady and buoyant market due to population growth, population aging, and the need to update older facilities with new technology.”
Increasingly, these venues recognize the correlation between providing aesthetically pleasing environments and the patients’ well-being and recovery.
If you’re interested in pursuing this market it’s important to know about the industry standards and whether your art fits the criteria.
Evidence Based Design (EBD) is a field of study that has become popular in healthcare to improve patient and staff well-being, patient healing, stress reduction and safety. Based on EBD and numerous research studies experts agree on certain qualities in art that are preferred by these facilities, such as:
- Art should be obviously positive.
- The images in the art should be recognizable. Realism is most preferred. Impressionistic art is acceptable if one can recognize what the subjects are. Abstract art, that is calming, is also welcome.
- Nature scenes should be sunny with vibrant colors. Art that has shades of green and blue are often preferred. Art dominated by large amounts of brown and red are not popular.
- Calm or slowly moving water, verdant foliage, flowers, foreground spatial openness, park-like properties, and birds or other unthreatening wildlife are commonly found subjects.
- If people are in the scene they should be smiling or look positive.
Many artist consultants in this field welcome new artists’ submissions. They request that artists either provide a link to their websites or submit digital images of currently available artwork in JPEG format. They want to see the artists’ resumes, biographies, and any other pertinent information. You’ll find many consultants offer “How to Submit” detailed information on their websites, usually on their “Contact” page.
To locate art consultants in this field, here are some resources:
The American Academy of Healthcare Interior Designers is a membership organization of professionals qualified “to ensure the health, safety, and welfare of patients, residents, and staff in hospitals, clinics, and residential care facilities.” http://aahid.org/
The American Society of Interior Designers (ASID) is a U.S. community of designers, industry representatives, educators and students committed to interior design. On the website click the box “Find A Designer” and choose them by locations. http://www.asid.org
Facebook offers a wealth of contacts. If you’re looking for leads visit: https://www.facebook.com/search/top/?q=healthcare%20art%20consultants
On LinkedIn, this page provides leads to articles, experts, jobs, and more related to Art in Healthcare. https://www.linkedin.com/topic/art-for-healthcare
I’ve written a 100+ page e-Book “Sell Your Art in The Healthcare Art Market”, with more in-depth information and leads to art consultants in this field. https://renee-phillips.com/downloads/art-in-healthcare-for-artists/
About Renée Phillips
Renée Phillips, known as The Artrepreneur Coach, helps artists achieve their fullest potential in private consultations. She offers art-business articles and e-Books on renee-phillips.com. She promotes artists as founder/director of Manhattan Arts International, manhattanarts.com, in curated art programs and online exhibitions, including the annual “The Healing Power of ART” exhibition. She advocates art for healing as founder/editor of The Healing Power of ART & ARTISTS, healing-power-of-art.org.