Zoltan Toth, Photographer, Budapest, Hungary




EWW: I am curious to know if someone was asked to make a comment about your work, what do you think they would say?

Zoltan: Instead of what someone would say about my work, it is more important to raise the viewer’s thoughts on it. If it makes feelings, then it reached the goal. But what usually people ask me after looking at my work is that if I’m depressed. Otherwise, my answer is no I am not. I just love to create my dream worlds.

EWW: How did you get started as a photographer?

Zoltan: When I was young (maybe six years old) if got a small toy camera which is I really enjoyed using for a year or two, but somehow I ran out of enthusiasm. After that in my high school years, my family bought our first digital camera. It was a 3X zoom, and 3,2 megapixels compact cam. Now it looks ridiculous, but it had manual mode so I learned to use it well. As a college internship, I was a press photographer for a short time, but it soon became clear that it is not really my way. Right now I’m working as a freelancer.


EWW: Some of your work is done in black and white.  What does this achieve that color would not?  How do you choose whether an image should be black and white or color?

Zoltan: It is an interesting question. If You look at them closely, only a few of them is black/white. Usually, I use dark tones with a straight color scale so it turns out almost like it has no colors.


EWW:  Do you have a favorite subject matter to shoot?

Zoltan: I love abandoned buildings to shoot. It is so captivating when you see a place so lonely like people left it many years ago instantly, leaving everything behind.

My other favorite subject is nature of course. This is what turns me off from everyday worries.


EWW: Excluding subject matter, are there themes that consistently run from one work to the other such as colors, perspective, lighting, movement, style, etc.?

Zoltan: In my photo manipulations, I usually create a dark look with really low light colors. My concept of creating these pictures is to put something not fitting to some kind of natural environment to get a new meaning of it. Minimal style is close to me and I try to follow this system. I like when my pictures leave the ground of reality but stop in the border of a dream world. I think these are what makes me recognizable.


EWW: Do you think it is important for photographic artists to have their own website, in addition to another gallery they appear on?

Zoltan: Every photographer has to find the right surface to show their work. Online appearance is a popular way to get attention easily. A well-structured website is still important next to social networks because if someone finds you online it is the first impression of you. But the more surfaces you present your work, the more feedback you can get.


EWW:  What do you see, or have experienced, as the most effective way for you to market and promote you and your work?

Zoltan: It is worth trying on multiple platforms to get attention. I was experimenting on photographer communities, social media, photo competitions, and you never know which one works out for you. In this digital world, I often find people from different parts of the world interested in my work.


EWW:  Do you use social media platforms to market and promote your work?  If you do use social media platform seems, which one(s) work the best for you?

Zoltan: I like printing companies that opens an online gallery for you, does the marketing and produce the prints to the customers. But on social media with selecting an appropriate target group everyone is able to create an effective campaign. But sometimes you just have to show your work on the right platform at the right time.


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